Executive (Branding) – Hemas Holdings PLC
Job Overview
Atlas Axillia PLC is looking for a motivated Executive – Branding to join its Marketing & Growth Team at Orion City. This role is ideal for candidates with experience in branding or marketing who are passionate about product management, brand development, and executing marketing strategies. The successful candidate will play a key role in supporting product launches, enhancing brand visibility, driving promotional campaigns, and contributing to the growth of Atlas Books and related product categories.
Job Category: Sales & Marketing, Private Jobs
Position Details
Job Title: Executive – Branding
Company: Atlas Axillia PLC
Employment Type: Full-Time
Job Location: Colombo, Sri Lanka
Industry: FMCG / Consumer Products / Marketing
Company Overview
Atlas Axillia PLC is one of Sri Lanka’s leading manufacturers and marketers of stationery, school supplies, and consumer products. A subsidiary of Hemas Holdings PLC, Atlas has built a strong reputation for innovation, quality, and excellence through iconic brands such as Atlas, Atlas Learn, Innovate, Homerun, Play Palz, and Nimex. The company continues to invest in product innovation and brand development while creating rewarding career opportunities for professionals who are passionate about marketing and consumer engagement.
Qualifications & Experience
- Bachelor’s Degree in Management or a related discipline.
- Professional qualifications from CIM or SLIM will be an added advantage.
- Minimum 1–2 years of experience in branding, marketing, or a similar role.
- Strong analytical and problem-solving skills.
- Excellent attention to detail.
- Effective communication, collaboration, and negotiation skills.
- Experience in project management and data analysis.
- Knowledge of social media analytics and digital marketing tools is an advantage.
Key Responsibilities
- Assist in planning and executing new product launches within the Book category.
- Conduct market research and coordinate with cross-functional teams to ensure successful product rollouts.
- Support the enhancement and optimization of existing products through feasibility studies and market insights.
- Assist in achieving monthly and annual sales targets by executing promotional and sales initiatives.
- Support pricing strategy development to improve cost efficiency and achieve gross profit objectives.
- Implement strategies to improve outlet reach, shelf presence, and in-store visibility of Atlas products.
- Assist in executing marketing campaigns and brand engagement activities to increase consumer demand.
- Prepare reports, presentations, and recommendations to support branding decisions.
- Collaborate with internal stakeholders to ensure timely execution of branding projects.
Required Skills
- Brand management knowledge.
- Marketing campaign execution.
- Market research and consumer insights.
- Data analysis and reporting.
- Presentation and communication skills.
- Project management.
- Microsoft Office proficiency.
- Social media analytics.
- Negotiation and interpersonal skills.
- Strong organizational and time management skills.
Salary & Benefits
- Attractive salary package based on qualifications and experience.
- Opportunity to work with one of Sri Lanka’s leading consumer brands.
- Professional career development and continuous learning opportunities.
- Exposure to product management and brand strategy.
- Collaborative and innovative working environment.
- Performance-driven career growth opportunities.
How to Apply
Interested candidates should submit their updated CV with the position name as the email subject.
Email: careers@atlasaxillia.com
Use the application button provided on this job page to apply.
Important Notes
- Minimum 1–2 years of branding or marketing experience is required.
- Candidates with CIM or SLIM qualifications will have an added advantage.
- Only shortlisted candidates will be contacted.
- Ensure your CV includes your latest qualifications, work experience, and relevant achievements before applying.
- Applications received after the recruitment process is closed may not be considered.
